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Aug. 15, 2023

Stop Selling & Start Serving: Taking Ego Out of the Sales Process with Bill Caskey

"Your ego is not your friend in sales." In a field with constant pressure to hit goals, Bill Caskey talks with James about removing your ego in sales.

In a profession that's filled with constant pressure to hit goals, sales trainer and coach, Bill Caskey talks with James Mayhew about what it takes to exceed at sales in 2023.

Bill Caskey went from hating sales and thinking about getting out of it – to becoming a sales author, trainer and coach helping thousands of people worldwide master world-class skills and achieve world-class results.

Discussion Points:

  • Bill's personal journey and his early struggles as a sales professional - even considering getting out of sales
  • What most sales training is and why it's ineffective
  • Getting to know your buyer
  • Asking the question, Is that really how people want to be sold to?
  • Humility and confidence in sales
  • Confidence or Conviction?
  • Building your personal brand - why every sales person needs to be producing content
  • Overcoming the desperation mindset
  • Why your ego is hurting your sales

 

About Bill Caskey

Bill is a sales development leader and experimenter who has been improving B2B sales teams and executives since 1990. His philosophies and strategies have fueled explosive growth in sales and profits for his clients. Bill’s passionate about sharing his ideas about selling, business, life, money, and meaning.

he is the author of Same Game New RulesRewire The Sales Mind, and The Sales Playbook, to name a few. He also co-hosts two podcasts: The Advanced Selling Podcast, a weekly podcast counseling sales forces and leaders who seek to improve their business—and

The Bill Caskey Podcast, a deeper dive into achievement.

Get Bill's free download, 5 Reasons You Don't Have Enough Clients

Visit Bill's website at BillCaskey.com

Mentioned in this episode:

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I’m James Mayhew and I am blessed to partner with leaders to build purpose-driven organizations that are filled with talented people doing exceptional work on the most important things.

Thank you for listening! 

– James

 

Bill CaskeyProfile Photo

Bill Caskey

Author / Coach / Sales Trainer

Bill is a sales development leader and experimenter who has been improving B2B sales teams and executives since 1990. His philosophies and strategies have fueled explosive growth in sales and profits for his clients. Bill’s passionate about sharing his ideas about selling, business, life, money, and meaning.

But his work expands beyond B2B and individual training and coaching; he is the author of Same Game New Rules, Rewire The Sales Mind, and The Sales Playbook, to name a few. He also co-hosts two podcasts: The Advanced Selling Podcast, a weekly podcast counseling sales forces and leaders who seek to improve their business—and The Bill Caskey Podcast, a deeper dive into achievement.

He believes the most important approach to any endeavor is improving one’s mindset. So naturally, he enjoys business books, human development / psychology topics as well as health/fitness books. “We owe it to ourselves to make it a lifelong habit of learning how to master our lives. Whether we’re leaders of teams or members of those sales teams, our audience relies upon us to bring our “A” game to the field every day. It’s incumbent upon us to spend a few hours a week in personal growth, so we can be at our best when the time demands.”

Bill’s success and passions are rooted by his family and community service. He spends time with his wife, Jane, and their two daughters, Kelly and Kara, who work in Indianapolis and Denver.

He is also creator of The 2X Group (.com), a small group coaching program for B2B sales people, and The World Class Sales Leader (.com) pro… Read More